Shake Up Your Copy
by: Roger DooleyIn Surprising the Brain, I wrote about a copywriting technique that replaces an expected word with an unexpected one to grab the listener’s or reader’s attention:Advertising copywriters...
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Small Surprise, Big Mood Change
What does it take to make you happy? Not much. A classic study by psychologist Norbert Schwarz found that ten cents would do the trick. He and his cohorts repeatedly placed a dime near a copy machine...
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Very Effective Surprise Ad
Some ads use humor, some surprise you with a twist… Take a look at this ad and see if you can guess what the product is before the end.This commercial makes amazing use of surprise to startle the...
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